Dean Hopkin's- Digital Marketing Case Study

At Get X Media, we proudly talk about and support our clients in every way possible. The following is a case study of our digital marketing services at work. We share these as badges of honour and as thank you to our clients for continuing to support our business and put trust in our digital marketing services.

Dean Hopkin's Case Study 1
As a small boy Dean Hopkin’s father would say
“Dean, if you ever want to change your life, all you need to do is be prepared to take the first step.”

Dean made two promises to himself that would help better not only his future but the future of his community

The first promise was once he had retired from the military, he would relocate to a peaceful country. Find a city that is kind and full of kind people. Dean wanted to live a stress-free simple life while giving back to his community
His second promise was if he ever witnessed people in leadership starting to jeopardize the way of life for his friends, neighbours, and fellow citizens living in his city, he would again take ‘that first step’ to do something about it.

Dean’s first steps in helping to better the city of Calgary began with attending multiple council meetings, countless hours of volunteer work throughout the city, and of course, his latest goal of becoming Calgary’s Future Mayor. Being dedicated to philanthropy and volunteerism, specifically here in Calgary, Dean has made it a priority to give back to his own community.

The Get X Philanthropy Fund was put in place for people like Dean Hopkins. The purpose of this fund is to help people make a difference and to have a lasting impact on other people’s lives. When Dean first came to us with his campaign we did some research and worked with Dean to create some amazing content for everyone to see.

We have worked countless hours on building a website for Dean, ensuring that it is up to date with his campaign, and the best website to deliver his message. Since every day is a new day in Dean’s campaign, things are always changing. We have worked all hours of the night to make sure that Dean’s website is current by adding new details and information to share with the people of Calgary.

We have been told by other sources that from all the people running to be Calgary’s Future Mayor, Dean’s website is jammed with useful information. We know how much of an impact a well designed website can have on his campaign and how it will allow him to stand out from his competitors.

If you have had the opportunity to hear Dean’s story or see his videos, you would understand why we at Get X Media are supporters of Dean and his campaign. We believe that he can and will make a difference throughout our city and community.

Our Philanthropy fund isn’t just to build websites to crush the competition, we have also spent many hours documenting Dean on his journey. From introduction videos and photos from his latest events, we have been there behind the scenes making sure that his message will be delivered.

Also, what would a campaign video be if it didn’t include some Drone Production? We wanted to show the people of Calgary how beautiful their city is, how serious Dean is of making a change, and show things from a different perspective. While exploring downtown Calgary, we were able to take some incredible photos of Dean that have been used throughout his entire campaign.

We know that in the next few weeks it will be crunch time as it gets closer to the election. We are prepared to work long days and late nights to help support this man who will indeed make a difference in our community

Get X Digital Marketing Essentials

Dean Hopkin's Case Study 3
Web Design
Hassle-Free High Performance Web Design

A customer-focused, modern website redesign geared to drive leads into the business based on well-researched search terms.

Dean Hopkin's Case Study 5
Strategy
Social Media Setup and Management

Often overlooked and under-utilized, proper market research sets the foundations for success throughout any digital marketing campaign. This information is kept confidential.

Dean Hopkin's Case Study 7
Content
Content Formatting

Often overlooked and under-utilized, proper market research sets the foundations for success throughout any digital marketing campaign. This information is kept confidential.

Get X Digital Marketing Growth Services

Dean Hopkin's Case Study 9
SEO
27 Top Ranking Keywords on Google in a Competitive Industry

Over 120,000 words of content written, press releases published, and tactical SEO skills we’re put to use to produce over 17X the traffic to the website in the first 12 months.

Dean Hopkin's Case Study 11
Newsletter
Build an email newsletter

Over 120,000 words of content written, press releases published, and tactical SEO skills we’re put to use to produce over 17X the traffic to the website in the first 12 months.

Dean Hopkin's Case Study 13
Consulting
Digital marketing growth

Over 120,000 words of content written, press releases published, and tactical SEO skills we’re put to use to produce over 17X the traffic to the website in the first 12 months.

Get X Media Production Services Provided

Dean Hopkin's Case Study 15
Photography
Job Site Photography & Case Study Documentation

On-site photography services in Calgary and Penticton along with documenting over 120 case studies on Poly B pipe replacement including before, middle, and after photos.

Dean Hopkin's Case Study 17
Video Production
Over 50 Commercials and FAQ Videos Published

On-site filming of over 50 FAQ videos on plumbing as well as the production of two commercials used in advertising campaigns. 

Dean Hopkin's Case Study 19
Drone Production
Over 50 Commercials and FAQ Videos Published

On-site filming of over 50 FAQ videos on plumbing as well as the production of two commercials used in advertising campaigns.