Urban Piping - Digital Marketing Case Study
At Get X Media, we proudly talk about and support our clients in every way possible. The following is a case study of our digital marketing services at work. We share these proudly as badges of honour and as thank you to our clients for continuing to support our business and put trust in our digital marketing services.
review from the client
From neighbourhood plumber to national industry leader.
Graham Drew, the Founder, and CEO of Urban Piping had reached out to us with an extremely well-thought-out vision. He knew exactly where he wanted to be, and what he was going to do when he got there. What he needed was guidance on navigating the various marketing tactics available and a team with the skills to deliver.
Our team took the time to study his company, his market, and his vision. We introduced Graham to the inner workings of our local SEO services and online advertising strategies with complete transparency offering him the ability to have complete oversight and involvement in every step of the campaign.
Over a period of 12 months, we relentlessly worked through an aggressive digital marketing strategy that would exceed our own expectations. Increasing the volume of leads by over 1700%, placing Urban Piping on the front page of Google for over 27 competitive keywords, and developing a public relations media newsroom including over 52 video productions and over 100 content publications for added exposure caused some growth problems to say the least. We’ll never forget the phone call when he jokingly asked us if we could “turn off the marketing”. Our answer was “this is what you asked for, you’d better hire some staff”. That is an important take away when success comes from a well researched SEO strategy. When a business achieves these top Google rankings, the local market begins to sway in the businesses favour they begin to dominate local markets.
As the business grew rapidly, new problems became apparent in the marketing department that required our attention. We had to step up our game due to the rapid amount of competitors coming into the industry. Once again, back to the drawing board, we developed a second campaign. This was different now though, we had the success of the business however, working with the leader in an industry we needed to address the market a bit differently. We talked about options and agreed to tackle the challenge through an education public relations outreach campaign geared to help homeowners understand the importance of quality service in the Poly B industry and advise on the importance of hiring qualified contractors.
We built the campaign, designed a complete guide to poly b piping, constructed a contractors hiring checklist, developed automated email marketing systems, developed a custom searchable map based on data we extracted from local municipalities, and delivered press releases to over 700 news companies in Canada. The response was incredible. Not only were we helping an entire market including their customers but the business has continued to grow again, more than we had initially expected.