How can lanyards be considered as a marketing tool?
Since most people take their keys everywhere they go, a lanyard is a smart way to get some brand recognition. If you put a brand or a logo on anything it simply does the advertising for you.
How do you wear a lanyard?
There are many ways to wear a lanyard, some people wear their around their neck and some have it dangling out their pocket.
How are lanyards still so popular?
For the business world, lanyards are used for ID’s. Allowing for people to see their employee card and having quick access to their employee badge. For everyday use, they are still very popular as lanyards keep your keys all together and allow them to stand out when looking for them.