Small businesses that have survived up to this point in the pandemic can feel extremely fortunate for reaching this milestone. Whether by receiving a Paycheck Protection Program (PPP) loan, reducing expenses, cutting down operating hours, or any combination of the above, the fact that your business is still open is something for which you can be incredibly thankful.
In September 2020, it was estimated that at least 100,000 businesses in the U.S. had permanently closed their doors due to COVID-19. This number has definitely gone up since then and will continue to rise until the pandemic is officially over.
If you’ve been searching for ways to help your business thrive in these last stages of the pandemic, use the expert strategies from Get X Media.
Make it easier for people to purchase your products/services
One consequence of the pandemic is the shift in how people purchase goods and services. What was once a necessity (e.g., delivery, contactless curbside pick-up) has now become a preference for many individuals.
If you are currently offering just one or two ways to purchase your products or services, now is the time to think about expanding your options. Make it easier than ever before to place orders online, using an app, or over the phone. App-based ordering is usually the best route as consumer buying habits continue to favor convenience. Research how your customers now prefer to shop and use the latest technology to deliver on these expectations.
Consider *safely* hosting an in-person, outdoor event.
Now that many Americans are fully vaccinated — or are on their way — outdoor events are popping up across the country. People, having been indoors for months on end, are ready to get back to some level of “normal.”
If it is suitable for your specific type of business, consider hosting an in-person, outdoor event. This could even involve participating in a larger event put on by a different business, such as an outdoor artisan market. Rather than continuing to promote your business online only, get into the community in whatever way you can.
Explore what you can do yourself to save money.
Is there something that you are currently paying for that you could easily turn into a DIY task? Whether fixing small maintenance-related issues around the office or crafting clever social media posts, you can easily save yourself hundreds (or even thousands) of dollars each month when you keep certain tasks in-house. If you have employees, consider delegating these tasks rather than taking them on yourself.
Outsource specific tasks to professionals for better results.
While it certainly saves money when you complete tasks on your own, some duties are best left to the professionals. In many instances, the investment you put into freelancers/independent contractors can pay for itself. This is especially true when it comes to tech-based duties.
Some of the best professional services you can outsource are:
Experienced freelancers and teams with these skills can help you attract new customers, boost sales, and reach your financial goals.
In all of your efforts, be sure to get creative. Now is an excellent time to try out fun ideas that you had previously put off. With continued effort and ingenuity, you can reach the end of the pandemic with a thriving business.
Get X Media provides digital marketing solutions that grow businesses in a smarter and more sustainable way. Service offerings include web design, strategy, ads, and more. Schedule your meeting with us today.